Instagram Handle (if already existing)
Describe your restaurant's brand in a few sentences:
(e.g., casual dining, fine dining, family-friendly, etc.)
What are your restaurant’s core values?
(e.g., authenticity, quality, customer service)
What is your restaurant’s unique selling proposition (USP)?
(e.g., special dishes, unique ambiance, chef's background)
Describe the tone and voice you want to use on Instagram:
(e.g., formal, friendly, humorous, etc.)
Are there any specific themes or aesthetics you prefer?
(e.g., color schemes, visual style)
Who is your primary target audience?
(e.g., age range, demographics, interests)
What are the most common questions or concerns from your audience?
What are your signature dishes or most popular items?
Are there any upcoming menu changes or seasonal specials?
Do you offer any special services?
Are there any dietary options or highlights?
What type of content would you like to focus on?
(e.g., food photography, behind-the-scenes, customer testimonials, promotions)
What are your primary goals for Instagram?
(e.g., increase brand awareness, drive reservations, grow followers)
How often would you like to receive reports or updates?
Do you have any existing brand assets?
(e.g., logo, brand guidelines, previous content)
Any other specific requests or information that wasn’t covered above?
